For dogs who dress better than their humans
The MW Edit
At The MW Edit, we take a closer look into the world of dogs and the art of creating a wardrobe that might just outshine your own. From styling tips to building a wearable, everyday collection for your dog, we share everything you need to elevate their look (and yours). Think coordinated coffee runs, curated colour palettes and effortless style. Because your dog's wardrobe should be a reflection of your own.
Flying High: Virgin Australia’s New Pet Friendly Flight from Melbourne to the Gold Coast
With Virgin Australia paving the way for pet friendly travel, we’re one step closer to never having to say goodbye at the airport gate again. Flying with your dog doesn’t need to be stressful. It j...
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The Instagram Effect: Why Your Dog’s OOTD Matters
From Instagram feeds to everyday walks, what your dog wears makes a statement. Explore why your pup’s outfit matters in the digital age and how Mister Woof’s fashion-forward pieces help your dog sh...
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The Subtle Art of Matching Leads and Collars (Without Trying Too Hard)
We break down how to pair your lead and collar with subtlety and style. It’s not about matching perfectly, it’s about curating pieces that feel elevated, timeless and quietly chic.
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Your Style Guide to the Brown Bear Teddy Jumper
Explore how to build a layered winter look using Mister Woof’s Brown Bear Teddy Jumper. Learn how to style it with different leads and harnesses and discover why thoughtful layering makes all the d...
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Styled in Sync: Curating Looks for You and Your Dog
Our guide to dressing your dog in a way that complements your personal style. From textures to tones, we cover how to coordinate your look with your pup's, without going full matchy-matchy.
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